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Child Safety & Responsible Reporting

Where Privacy Meets Safety

Your photographs are personal. We take that seriously. At the same time, we have a responsibility to help prevent our platform from being used to exploit children. That’s why CinematicCard combines privacy protections with industry-standard content-scanning technology that screens every uploaded photograph to help detect child sexual abuse material.

Your memories deserve privacy. Everyone deserves safety.

Report a CinematicCard How we handle photographs
Two family members sharing a warm hug at home

Two commitments, working together

CinematicCard believes privacy and safety must work together.

You trust us with personal photographs and memories, and we respect that trust. We also recognise that any service where people can upload and share photographs could be misused. We do not want CinematicCard to become a tool that facilitates or perpetuates child exploitation.

Your Privacy Matters

Your photographs, music and personal messages deserve careful handling. Here is what that means in practice:

  • Every page is served over an encrypted (TLS) connection.
  • Cards are shared by private link, and we tell search engines not to index card pages. Anyone you share the link with can open the card.
  • Payments are handled by a PCI DSS–compliant payment processor; we never store card numbers.
  • We do not sell your personal information and do not use it for advertising.
  • You can ask us to delete a card and its files at any time by emailing [email protected].

Privacy is not absolute secrecy. Your photographs are processed by automated scanning, and a photograph that is flagged or reported can be reviewed by an authorized member of our safety team. Details are in our Privacy Policy.

Child Safety Matters

Every uploaded photograph is scanned using industry-standard content-scanning technology to help detect child sexual abuse material.

  • Screening is designed to help detect potential child sexual abuse material (CSAM).
  • A scanner flag is not a finding. When content is flagged, our safety team reviews it and restricts it from public access, preserving it privately where the law requires.
  • Where material is determined to be reportable, it is reported to the National Center for Missing & Exploited Children (NCMEC).
  • No technology catches everything, which is why anyone can report a CinematicCard to us anonymously.

How the two fit together. Keeping your photographs private does not exempt them from safety screening. Screening is automated. Access to flagged or reported content in our safety workspace is restricted to authorized reviewers, protected by a second sign-in factor, and logged.

The process

How we handle your photographs

Every photograph follows one of two paths: the first when nothing is flagged, the second when something is flagged or reported.

The Happy Path

What happens to a photograph that raises no concern
  1. Step 1

    Photo Upload

    A customer uploads a photograph for a greeting card.

  2. Step 2

    Automated Scanning

    The photograph is screened using industry-standard content-scanning technology.

  3. Step 3

    No Issue Detected

    No content requiring intervention is flagged.

  4. Step 4

    Card Created

    The card continues through normal creation and delivery.

A clean scan means nothing was flagged. It does not guarantee that content is safe, which is why reports from people like you matter.

The Exception Path

What happens when something is flagged or reported
  1. Step 1

    Photo Upload

    A photograph is uploaded.

  2. Step 2

    Automated Scanning

    A scanner flags a photograph for review — or a visitor reports the card.

  3. Step 3

    Quarantine / Restriction

    When content is flagged, our safety team reviews it and restricts it from public access, preserving it privately where the law requires.

  4. Step 4

    Human Review

    An authorized reviewer assesses the case and records a documented finding.

  5. Step 5

    Reporting, Where Required

    If material is determined to be reportable, it is reported through the appropriate process, including NCMEC’s CyberTipline.

A flag is not a confirmed violation. Nothing is treated as a violation automatically: a person reviews every flag and every report, and our policy and the law — not the scanner — decide what happens next. Restriction and reporting are actions our safety team takes and records; the reporting step happens only after human review.

Reporting and cooperation

We take suspected child exploitation seriously.

CinematicCard follows applicable reporting obligations. In the United States, the reporting channel for suspected online child sexual exploitation is the CyberTipline, operated by the National Center for Missing & Exploited Children (NCMEC). Learn more at NCMEC’s CyberTipline.

In place today

Screening and review

Uploaded photographs are scanned; flagged or reported content can be restricted, preserved as evidence and reviewed by authorized staff in an access-controlled, audited workspace.

Operational now

Reporting procedure

When our review determines that material is reportable, our safety team reports it to NCMEC’s CyberTipline directly and records the report and its reference in our incident system.

Pending

CyberTipline API access

CinematicCard has submitted an application to register with NCMEC as an electronic service provider and to use the CyberTipline Reporting API. That application is pending: we are not yet registered, and we do not yet submit reports through the API.

CinematicCard is not affiliated with, endorsed by or certified by NCMEC.

Anonymous reporting

If our screening systems miss something, we want to know.

Content-screening technology cannot guarantee that every prohibited image will be detected. If you encounter a CinematicCard that you believe contains child sexual abuse material, child exploitation, or other prohibited content, please report the specific CinematicCard URL below. Our safety team will investigate the concern and take appropriate action.

Reports may be submitted anonymously. You do not need a CinematicCard account or need to provide your name or email address.

Please do not upload, download, screenshot, copy or email the image — not to us, and not to anyone else. The card’s address is all we need: it lets our safety team find the card in our own systems.

If you believe a child is in immediate danger, contact your local emergency services. You can also report directly to NCMEC’s CyberTipline.

For example https://cinematiccard.com/c/1a2b3c4d.html
Describe what concerns you. Please don’t include anyone’s personal information. Up to 2,000 characters.

No account needed. We don’t ask for your name or email. Because reports can be anonymous, we can’t send you updates about what happens next — keep your report reference if you contact us about the same card.

Questions

Frequently asked questions

Does CinematicCard scan every uploaded photograph?

Yes. Every uploaded photograph is scanned using industry-standard content-scanning technology to help detect child sexual abuse material. It cannot guarantee that every prohibited image will be detected, which is why anyone can also report a card to us.

Why are photographs scanned if they are private?

Because privacy and safety have to work together. A private link protects your card from strangers, but any service where photographs can be uploaded and shared could be misused. Automated scanning helps us detect child sexual abuse material so that it can be reviewed and, where the law requires, reported.

What happens when a photograph is flagged?

When content is flagged, our safety team reviews it and restricts it from public access, preserving it privately where the law requires. A flag is not a finding: an authorized reviewer assesses the case and records a documented finding before anything is reported.

Does every scanner flag mean a violation occurred?

No. A flag means a scanner identified something for review, not that a violation occurred. Nothing is treated as a violation automatically: a person reviews every flag, and our policy and the law decide what happens next.

What happens when inappropriate content is identified?

When a reviewer determines that content violates our policies, it stays removed and the incident is documented. When material is determined to be reportable, such as apparent child sexual abuse material, it is reported to NCMEC’s CyberTipline and the report is recorded in our incident system.

Does CinematicCard report suspected child exploitation?

Yes. When our review determines that material is reportable, our safety team reports it to NCMEC’s CyberTipline directly. CinematicCard has also applied to register with NCMEC as an electronic service provider and to use the CyberTipline Reporting API; that application is pending, so reports are not yet submitted through the API.

Can I report a CinematicCard anonymously?

Yes. The form on this page does not ask for your name or email address. You receive a report reference when you submit. Because the report is anonymous, we cannot send you updates about what happens next.

Do I need an account to submit a report?

No. You do not need a CinematicCard account, and you do not need to sign in.

Should I upload or email the image when reporting it?

No. Please do not upload, download, screenshot, copy or email the image to us or to anyone else. The card’s address is all we need to find it in our own systems.

How can I learn more about NCMEC’s CyberTipline?

Visit NCMEC’s CyberTipline page at https://www.missingkids.org/gethelpnow/cybertipline. You can also report suspected child sexual exploitation to NCMEC directly there. If a child is in immediate danger, contact your local emergency services.

Our ongoing commitment

Protecting memories, and the people in them.

We are committed to protecting the personal memories you share with us, maintaining the safeguards described on this page, acting on misuse when we find it or when you tell us about it, and improving our procedures as we learn. Questions about this page can be sent to [email protected].

Report a CinematicCard Read our Privacy Policy