How each service describes itself, checked September 2026
| Feature | CinematicCard Free, then $3.99 |
Hallmark | Paperless Post | American Greetings | Moonpig |
|---|---|---|---|---|---|
| Where the card starts The core idea |
Your own memories: photos, music or voice, message | A Hallmark design you personalize with photos and a message | A Card or Flyer design from its collection, or one you upload | An ecard, SmashUp or Creatacard design | A printed card design you personalize |
| Pricing As listed by each service |
First card free, then from $3.99 per card | 1 free eCard a month with Crown Rewards; Hallmark+ $8.99/mo or $79.99/yr plus tax | Free designs for up to 50 people; paid designs 2–8 Coins per person | $7.99/mo, $35.99/yr or $49.99/2 yrs; limited free ecards | Per card plus delivery; eCards 0.99 in local currency |
| Subscription Recurring plan |
No | Optional (Hallmark+) | Optional annual Pro subscription | Membership, with a 7-day free trial | Optional Moonpig Plus (UK) |
| Account To send |
Not needed | Join Crown Rewards or sign in to send eCards | — | — | Registration required |
| Your photos In the card |
Up to 20, played as a cinematic slideshow | Upload photos to an eCard design; photo spaces on printed cards | Upload your own design image; video section (paid) | Up to six photos (or one video) in a Creatacard | Photo upload, including multi-photo designs |
| Sound Music or voice |
Built-in soundtrack, or your own audio (WAV, MP3 or MP4) | Not described in the help articles we checked | Optional video block with sound (paid) | Ecards with motion and sound; music or a custom song in Creatacard | Free video or audio message via a QR code (up to 6 months) |
| Cash gift Inside the card |
Optional on Signature (Venmo, PayPal, Cash App) | Hallmark + Venmo greeting cards program | — | — | — |
| Delivery How it reaches them |
Link (text or any messaging app) or email, now or scheduled | eCards by email; printed cards mailed to US addresses | Email, text (US/Canada) or link; scheduling | Email, text (US/Canada), link or Facebook; scheduling for members | By mail (US about 1–5 working days); eCards by email |
| Event invitations + RSVPs For a group |
Separate event invitations with RSVPs | — | Invitations with RSVP, delivery and open tracking | — | — |