Feature-by-feature, against the legacy greeting card platforms
| Feature | CinematicCard Free, then $3.99 |
Hallmark | Paperless Post | American Greetings | Moonpig |
|---|---|---|---|---|---|
| Starting price What it actually costs |
Free, then $3.99 | $4.99/mo | ~$12 min (coins) | $35.99/yr | ~$8.98+ |
| Subscription required Ongoing recurring charges |
No | Yes | Coins expire | Auto-renews | Optional plan |
| Account needed Sign-up to send |
Never | Required | Required | Required | Required |
| First card free Try before you pay |
Yes | No | No | No | No |
| Card format What gets delivered |
Cinematic film | Animated GIF | 2-sec envelope | Pre-made GIF | Paper card |
| Music Soundtrack on the card |
14 tracks + upload | None | None | Pre-set only | None |
| Photos Personal photos in the card |
Up to 20 | 1 photo | Static only | None | 1 photo |
| Animations Real motion, particles, transitions |
Cinematic | GIF only | Minimal | None | Static print |
| Calligraphy closing Animated handwritten message |
Yes | No | No | No | Printed font |
| Cash gift inside card Venmo, PayPal, CashApp — no fees |
Yes — no fees | No | No | No | No |
| Card view dashboard See how many times it was opened |
Yes — live | No | Not for cards | No | No |
| Delivery How it reaches them |
Link · instant | Email only | Email only | Email only | Post, 3–5 days |
| Card lifespan How long it lasts |
Forever | Tied to plan | Saved on account | Tied to plan | Thrown out |
| Event invitations + RSVPs Plan + track guests live |
From $24.99 | No | Core product | No | No |